You are not seeing things nor is this some of my clever Photoshop CS3 graphics. This REAL!!! This the State of Texas. Home of G.W.Bush. This gives a new definition to the term "Outlet Store". But this is not an Outlet Store.....
This luxurious Prada store is situated along a desolate road near Marfa, Texas. Located on the outskirts of Valentine, Texas near Marfa on desolate ranching land with no other visible trace of civilization. It’s the only Prada boutique of its kind, with nothing around for miles and miles.
Take the Van Horn exit on to Highway 90 south towards the town of Marfa. After a 45 minute drive, you'll find this Prada store in the middle of farmland. You might be asking yourself "What we're they thinking".
Is this some type of marketing ploy? Did they really put a Prada boutique in the middle of nowhere. Totally away from civilization. In a place where the nearest resident most likely has no idea who or what Prada represented or for that matter could even afford a $1000 handbag or pair of Prada loafers at $410 a pop!
It is actually the work of Scandinavian artists Elmgreen & Dragset. The two have created a monument to minimalism with their latest project, Prada Marfa.with the support of New York 's Art Production Fund and Ballroom Marfa, and will never be open to customers. Rather, it will be left to the elements, providing the unlikely fate of desolation and entropy for the fashion powerhouse. According to the Art Production Fund, Prada has been extremely cooperative with the project, offering assistance with every detail from its Pantones and logo to furniture and interior design. The sun-dried boutique will be stocked with a fresh array of the Fall 2005 line, dating the time capsule for any anthropologists or archaeologists who happen to be passing in the distant future.
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